Our Story
Founder's Message
It’s not just theory – it’s real. And it’s causing hurt, exhaustion, and frustration. Over my 35 years of working as a doctor in several African countries, Canada, and the UK, I’ve seen women—who give endlessly—being deprioritised by themselves and by the systems meant to care for them.
I’ve always dreamed of a space where compassion and science can provide women with the support they need and want. Women are simply asking to be heard, supported, and gently guided back to themselves. Change is coming, but slowly.
We have 3 phases of life – learn, earn and return. I’m in the Return phase now and I’ve decided to bring together my medical, leadership, and business experience to produce this app to try to help women feel valued and prioritised and, by helping women to be healthier, to help families and communities be stronger.
As Goethe said, “Whatever you do, or dream you can, begin it. Boldness has genius, power, and magic in it.” I have begun—and already, the women who I tell about the app are breathing a sigh of relief and hope.
Our Team
Each person brings their own life experiences and their own story to the creation and evolution of this app. We are all real people with real stories but with one single vision - to enable women to be seen and heard with respect to their health and wellness.
Development & Operations Team
A GP combining her 35+ years’ clinical, women’s health & global experience with leadership skills & lived insight to build a platform where women feel truly seen & supported.
DEE
GP, CEO and Founder
Brand strategist with 30+ years’ experience, blending creative storytelling and wellness insight to build authentic, impactful brands.
GRAHAM
Creative Director & Co-Founder
Expert tech partner transforming vision into a scalable, human-centred digital platform through innovative and purposeful development.
RABI
App Development Lead
Leading the connection between team and audience through lived experience and a passion for supporting women’s real-life journeys.
ANGIE
Communications Lead
Content Creator Leads
UK GP specialising in women’s health, translating clinical expertise into clear, compassionate, and accessible content for modern women.
EMILY
Medical Content Lead
Senior physiotherapist with 35+ years’ experience, specialising in chronic pain and post-breast cancer recovery to restore movement and quality of life.
CHERYL
Fitness Content Lead
Nutritionist, physiotherapist, and author helping women move from fatigue to freedom through practical, empowering health strategies.
CHARLOTTE
Nutrition Content Lead
Chartered Coaching Psychologist & supervisor helping people navigate challenge, reconnect with their strengths & thrive through compassionate, psychologically informed coaching.
KIM
Emotional Content Lead
Content Creators
Physiotherapist with a Master’s in Sports & Exercise Physiotherapy blending science and compassion to restore movement and confidence, specialising in dancers and athletes.
SAM
Fitness Content Creator
Yoga teacher, offering accessible movement, breathwork, and meditation, with a background in digital marketing shaping her creative, inclusive approach.
SAVANNAH
Workout Content Creator
Experienced yoga and fitness instructor helping women build strength, balance, and confidence through joyful, accessible movement.
KIM
Workout Content Creator
Trauma specialist and yoga therapist combining clinical research and lived experience to deliver deep, transformative healing.
CANDICE
Workout Content Creator
A qualified personal trainer specialising in women’s fitness with a supportive, high-energy approach that builds strength, confidence, and long-term wellbeing.
APPOINTMENT IN PROGRESS
Workout Content Creator
Qualified Personal Trainer and Group Exercise Instructor creating energetic, effective workouts to help people build strength, confidence and long-term wellbeing for over 15 years.
JAN
Workout Content Creator
Governance
A results-driven CFO with 25+ years’ experience, leading change, building strong relationships, and supporting diverse, purpose-led teams.
LYNN
Financial
An experienced solicitor and former counsel with extensive commercial and litigation expertise, senior court work and now doing in-house financial legal practice.
APPOINTMENT IN PROGRESS
Legal
A strength, conditioning & performance coach with a sport science background, supporting international athletes and bringing an athlete-informed approach as a competitive paddler.
APPOINTMENT IN PROGRESS
Exercise Physiologist
Our Logo
The story of this journey began with designing a logo. It started as a circle—symbolising grounding and strength.
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To reflect nurturing and development, organic rising shapes were included—drawing on natural growth and cycles seen in Fibonacci patterns and spirals like tree rings or shells, symbolising how life shapes us through resilience, growth, and self-belief.
The patterns reflect both individuality and connection. Every woman has her own rhythm, yet together we form something greater. It’s not perfect or symmetrical—but growth never is. The open space represents room to grow, in your own way and time.
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While the moon often represents women, I chose the sun—a flame that cannot be extinguished. It reflects strength, endurance, and the need for a space where that inner light can be nurtured.
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As the app was originally called RiseUp, I wanted to show a rising flame—but it didn’t feel right. That’s when Arise emerged: a name that speaks to becoming, and to women rising through life’s challenges into their fullest selves.
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Life moves through phases—puberty, fertility, menopause, and beyond. Each stage brings growth if we choose that. The orange line represents that journey: rising through struggles, learning, and both small and big victories.
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We realised the logo needed simplification to allow us to design a clear brandmark. Sometimes we have to go back to basics to move forward.
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But none of the growth process was lost – we brought back the flames – softer but bolder to balance strength with gentleness. A sometimes-challenging journey but so worth it for the outcome!
Life is a collection of stories—of change, growth, highs and lows. We are all evolving. What’s next in yours? As Goethe said, “Whatever you do, or dream you can, begin it. Boldness has genius, power, and magic in it.” We’d love to hear how you’ve grown and evolved through your challenges.