When creating the logo for this app, the ideas of being grounded, of strength, of the initial idea of a wheel with a hub and of the nurturing aspect of “mother earth” gave rise to the starting point of a circle. Then the considerations turned more to the sun than the moon because we were thinking of a flame that couldn’t be put out – yes, we can be put down, but we will not be defeated. We will defend to the death what is most important to us. And this moved into the acknowledgement that we are always growing, developing, adapting. Initially we deal with puberty and periods, then with fertility or infertility, then with what happens after pregnancy if we go through that. The transition to no longer being able to be fertile / have the cycle that differentiates women can be traumatic and difficult. There’s always another phase to deal with.And so, because of these ongoing transitions, we must keep reaching into ourselves, understanding ourselves and through that growing into our next phase. Sometimes we need to look into our past and our future to grow enough and to be brave enough to move forward. Snails shell rings, like tree rings, reflect periods of growth and are influenced by the snail's diet and environmental conditions. This is what led to including the spirals in the design, symbolic of us building more of those spirals into our lives – through development, growth and self-belief. Where they will lead to we don’t know but we’re all on journeys.